Ever wondered how ads work? Have you always wanted to reach new customers and grow your business but haven't figured out how to go about it?Well, you have come to the right place!This book is a complete beginners guide to fully grasping the ways of utilising Pay Per Click advertising to have a wider customer reach and expand your business.It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.The book provides insight on special and relevant ad practises on social media such as retargeting on Facebook and strategic niche based advertising on platforms such as LinkedIn, YouTube, and Instagram.It goes on even further to elaborate on the various principles that govern how search engine optimisation works, the ways to effective SEO development and how to develop and create content with these laid down principles.So what are you to expect?Set up: the ways to set up your adwords budget based on your targets and objectives.Development: how to write very effective ads that are bound to lead to productive conversions.Selection: how to choose the right keywords to fit your campaign based on your ad and how to make them work for you.Further into the book, there's information on how to go about optimising your existing campaigns using real-time data to avoid waste of resources and to assure customer conversions.Also, campaigns are of various forms and types with a lot of advantages and disadvantages as well as their individual strengths and weaknesses.The book provides understanding on the ways to run different campaign types such as video and shopping display, just to mention a few. 1. Language: English. Narrator: Aaron Miller. Audio sample: http://samples.audible.de/bk/acx0/178833/bk_acx0_178833_sample.mp3. Digital audiobook in aax.
Erscheinungsdatum: 15.05.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Retargeting: Einführung in das Online-Marketing-Tool, Autor: Kaspers, Markus, Verlag: Igel Verlag, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 96, Informationen: Paperback, Gewicht: 166 gr, Verkäufer: averdo
Retargeting. An Acceptable Ad? Akzeptanz und Gestaltung von Online-Werbeanzeigen unter Berücksichtigung von Datenschutzaufklärung ab 49.99 € als Taschenbuch: Magisterarbeit. 1. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
This book presents various video processing methodologies that are useful for distance education. The motivation is to devise new multimedia technologies that are suitable for better representation of instructional videos by exploiting the temporal redundancies present in the original video. This solves many of the issues related to the memory and bandwidth limitation of lecture videos. The various methods described in the book focus on a key-frame based approach which is used to time shrink, repackage and retarget instructional videos. All the methods need a preprocessing step of shot detection and recognition, which is separately given as a chapter. We find those frames which are well-written and distinct as key-frames. A super-resolution based image enhancement scheme is suggested for refining the key-frames for better legibility. These key-frames, along with the audio and a meta-data for the mutual linkage among various media components form a repackaged lecture video, which on a programmed playback, render an estimate of the original video but at a substantially compressed form. The book also presents a legibility retentive retargeting of this instructional media on mobile devices with limited display size. All these technologies contribute to the enhancement of the outreach of distance education programs.Distance education is now a big business with an annual turnover of over 10-12 billion dollars. We expect this to increase rapidly. Use of the proposed technology will help deliver educational videos to those who are less endowed in terms of network bandwidth availability and to those everywhere who are even on a move by delivering it effectively to mobile handsets (including PDAs). Thus, technology developers, practitioners, and content providers will find the material very useful.
Folgen von ungünstig ausgesteuerter und aggressiver personalisierter Werbung (Retargeting) im Internet - Folgen für Markenhersteller und Online-Shops ab 39.99 € als Taschenbuch: Retargeting als Marketing-Instrument im Internet - Chancen und Risiken. 1. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft,
With over 30 million US small businesses and thousands being created every day, many business owners have a few issues in common. The first is that they need to increase the traffic of customers. The second is a weak social media marketing strategy spread across multiple platforms. And the third issue is that many small business owners aren't able to create and implement a targeted marketing strategy because they either don't know how or don’t have the time to do it themselves. That's where social media marketing agencies come in. Billions of people are using social media every single day and with Facebook being the most popular, it is single-handedly transforming how business marketing is conducted. 42% of all marketers report that Facebook is absolutely crucial for businesses. A social media marketing agency or SMMA providing Facebook ad services is one of the best businesses to start in this day and age. With this book, you will discover how to start and scale a Facebook ad agency from scratch, even if you have never done marketing on the platform before. You will uncover numerous actionable strategies and tools to build a successful social media marketing agency fast. The contents of this book include how to:• Understand Facebook’s advertising algorithms • Understand Facebook's business manager • Run your first Facebook ad • Run retargeting ads • Overcome the client acquisition hurdle • Implement eight different client outreach methods • Price your agency services for success • Scale your agency to new heights • Position your agency for success • Stop analysis paralysis and take action And so much more. The Art of a Self-Made Facebook Ad Agency was written to empower aspiring entrepreneurs to build their own business in the ever-growing digital marketing industry as soon as possible. It doesn't matter how old you are or what level of experienc 1. Language: English. Narrator: Cody Lopez. Audio sample: http://samples.audible.de/bk/acx0/175990/bk_acx0_175990_sample.mp3. Digital audiobook in aax.
C Compilers for ASIPs: Automatic Compiler Generation with LISAby:Manuel HohenauerRainer LeupersThe ever increasing complexity and performance requirements of modern electronic devices are changing the way embedded systems are designed and implemented today. The current trend is towards programmable System-on-Chip platforms which employ an increasing number of Application Specific Instruction-set Processors (ASIPs) as building blocks. ASIP design platforms comprise retargetable software development tools that can be adapted quickly to varying target processor configurations. Such tools are usually driven by a processor model given in an Architecture Description Language (ADL), such as LISA. One of the major challenges in this context is retargetable compilation for high-level programming languages like C. First of all, an ADL must capture the architectural information needed for the tool generation in an unambiguous and consistent way. This is particularly difficult for compiler and instruction-set simulator. Moreover, there exists a trade-off between the compiler's flexibility and the quality of compiled code.This book presents a novel approach for ADL-based instruction-set description in order to enable the automatic retargeting of the complete software toolkit from a single ADL processor model. Additionally, this book includes retargetable optimization techniques for architectures with SIMD and Predicated Execution support. Both allows a high speedup in compiler generation and combines high flexibility with acceptable code quality at the same time. Coverage includes a comprehensive overview of retargetable compilers and ADL based processor design, a methodology and related toolkit to generate a C-compiler fully automatically from an ADL processor model, and retargetable code optimization techniques.Presents a strong background and various perspectives of architecture description language (ADL)-based processor design and the retargetable compilation problem,Provides the history of ADL based processor design, making the reader knowledgeable about the past research as well as the difficulties faced over time,Offers an ADL based modelling formalism and corresponding implementation methods, which can be used for automatic compiler retargeting to quickly obtain compiler support for newly developed ASIPs,Presents retargetable optimization techniques for common ASIP features, which can be quickly adapted to varying target processor configurations and help to meet the stringent performance requirements of embedded applications.
Discover the secrets to manage, scale, and consistently turn up mind-blowing profits with the power of Facebook ads!Facebook ads can be a life-changing tool if you know what you're doing with it. People have managed to transform their lives and business, creating ridiculous wealth in a way that wouldn't have been possible just a few years ago.But there are downsides. Lots, actually.First, advertising costs on Facebook are rising. There are a lot of "gurus" and "experts" who don't know anything about Facebook ads but ride on its popularity, creating articles, blog posts, or info products to make a quick buck. Implementing them could actually hurt your wallet and lose you money.But it doesn't have to be that way.If you're tired of cookie-cutter Facebook ads advice and want field-tested, practical, and up-to-date techniques and strategies that you can start using right now for yourself or your clients, without paying for overpriced courses, then this audiobook is for you.Here's a snippet of what you're going to discover in Facebook Advertising:How to maximize your reach on FacebookWhat are proven Facebook advertising tips to help you improve your ROIHow to create the perfect landing page for your Facebook adsWhat are the different types of Facebook ads and how to select the one best suitable for your business typeWhat are some step-by-step instructions to help you set up your first or next profitable Facebook ad campaignHow to learn and master Facebook retargeting to skyrocket your revenueAnd tons more!Whether you're a complete beginner to Facebook ads or a pro looking to level up your skills, you're going to discover strategies to help you eliminate the high cost of acquiring customers, create an effective landing page, and craft profit-pulling campaigns without breaking a sweat.Scroll up and click the "buy now" but 1. Language: English. Narrator: R.E. Harter. Audio sample: http://samples.audible.de/bk/acx0/171952/bk_acx0_171952_sample.mp3. Digital audiobook in aax.
This essay sheds light on how to make money drop shipping with Shopify and Aliexpress in 2019 as a full time e-commerce store owner levering FaceBook marketing campaigns. Due to the drop shipping capabilities of Shopify and Aliexpress, the issue of starting an e-commerce store with a low capital investment has been resolved. The accessibility of these revolutionary e-commerce platforms can allow anyone to begin outsourcing the order fulfillment aspect of their business while just focusing on the marketing facet of their business to drive traffic to their Shopify store. This means that the e-commerce store owner does not have to hoard any inventory and can primarily focus on the marketing facet of their business to generate sales revenue. Establishing a Shopify store that specializes in a niche product category and offers enticing marketing campaigns through social media platforms are of paramount importance for the store’s longevity and profitability. Moreover, it is imperative that the Shopify store owner is able to work with reliable drop shippers with low product costs, high ratings, and fast shipping times to ensure customer satisfaction and optimize brand growth. Additionally, it is a lucrative opportunity to launch enticing marketing campaigns via FaceBook advertisements. Your advertisements can also link to the lowest price products on your website to elicit increased Shopify store traffic levels. You can also leverage sidebar advertisements on Facebook to help minimize your advertisement costs. Furthermore, Shopify store owners can focus on creating impulse purchases and targeting female customers to elicit the best sales outcomes. Moreover, they can leverage the Facebook audience insights tool and meticulously study their store’s analytics for the prospect of ascertaining the most lucrative audience to target. Shopify store owners can even employ retargeting advertisements (Rocker) for the prospect of earning sales revenue from more indecisive customers. 1. Language: English. Narrator: Chad Gibbs. Audio sample: http://samples.audible.de/bk/acx0/182077/bk_acx0_182077_sample.mp3. Digital audiobook in aax.
Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Hochschule Fresenius; Hamburg, Sprache: Deutsch, Abstract: 'Jedes Teil dein Style.' (ABOUT YOU) Bereits der Werbeslogan des E-Fashion-Startups ABOUT YOU spricht sich für den individualisierten Stil eines jeden Users aus. Doch neben der Personalisierung gehören zwei weitere wesentliche Merkmale laut ABOUT YOU Geschäftsführer Tarek Müller zur Erfolgsgeschichte des drei Jahre alten Fashionshops: Fashion Inspiration und Discovery und Mobile Commerce. Das schnell wachsende Startup möchte das 'Stöbern' und das damit verbundene Entdecken in die digitale Welt übertragen . Dies erreicht das Techunternehmen durch passgenaue Inhalte, und die Verbindungen zu den ABOUT YOU Idols. Durch individuelle Profilangaben wie zum Beispiel Likes auf bestimmte Marken, Trends und Idols, schafft ABOUT YOU eine enorme Kundenbindung an das Fashion-Tool. Vor allem die Zusammenarbeit mit Influencern zahlt auf den Relationship-Marketing-Ansatz ein und steigert die Markenbekanntheit in den Zielgruppen. Somit bewerteten 88% Teilnehmer aus der Fashion- und Einzelhandelbranche laut einer Umfrage des amerikanischen Softwareherstellers Launchmetrics die Marketingdisziplin als effektiv oder sehr effektiv um die Brand Awareness zu steigern. Diese Hausarbeit beschäftigt sich mit den Chancen und Risiken des Social Commerce und Relationship-Marketings anhand des YOU&IDOL-Konzepts von ABOUT YOU und soll einen relevanten Überblick zu den Möglichkeiten von Personalisierung und Influencer Marketing im E-Commerce 2.0 aufzeigen. Hierbei wird insbesondere auf die Personalisierung über Database Marketing und Content Inspiration über die Idols eingegangen. Des Weiteren werden verschiedene Massnahmen über Instagram, Content Marketing, Mobile Push-Nachrichten, Public Relations, E-Mail-Marketing und Retargeting gezeigt.
"Retargeting sales targets - How can retargeting influence the overall sales performance", shows the importance and benefits of using digital marketing tools in today's business. Retargeting has gained over the years more importance and received a lot of attention from marketers and the sales department. This method gives companies the possibility of re-approaching and re-targeting prospects who did not convert to customers with content tailored to their personal preferences and personalized advertising and offerings. By making use of disruptive technologies and strategies such as retargeting, companies have the possibility to make great use of its objectives and benefits. This not only includes increasing sales volumes and increasing the ROI, but it is also a great brand building tool. Retargeting moreover influences the efficiency and the effectiveness of resources such as money and manpower and also time management in a positive way. There is a great number of different benefits, retargeting is able to display when implemented in the correct way.