Erscheinungsdatum: 31.10.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Web-Tracking im E-Commerce, Titelzusatz: Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook, Autor: Berg, Christian, Verlag: Nomos Verlagsges.MBH + Co // Nomos, Sprache: Deutsch, Schlagworte: Electronic Marketing // Online-Marketing // Marketing // Electronic Commerce // Internet // Politik // Gesellschaft // Absatz // Vermarktung // Medientheorie // Medienwissenschaft // Medienwirtschaft // Medien- // Unterhaltungs- // Informations // und Kommunikationsindustrie, Rubrik: Medienwissenschaften // Sonstiges, Seiten: 250, Informationen: broschiert, Gewicht: 389 gr, Verkäufer: averdo
In this course, you will learn how to reach hundreds, thousands, or millions of people on Facebook. We'll define your target audience to ensure that your ads are shown only to people who are interested in your products or your business and avoiding spending money with ads that do not work. And you'll learn how to use the Facebook Pixel and retargeting in your ads. Retargeting is one of the most efficient digital marketing tools used by large corporations like Netflix, Amazon, and Google. You will also learn how to create super optimized Facebook pages and groups for your business or personal use, and how to monetize them selling your products, services, and ideas to all your followers. You will dominate Facebook Events, the best way to promote any event to your followers. Facebook Videos is a single strategy that can increase at least 10 times the number of views on your videos. You'll also learn about Facebook Live, the best way to engage your followers and sell on Facebook, and Facebook for Local Business, the most powerful way to grow your local business using Facebook. And as a bonus, I´ll share with you the single strategy that is responsible for the success of all my Facebook pages. And also, I'll tell you how to create powerful Instagram ads. I'm sure you'll love the course, and by the end you will have Facebook and Instagram helping to generate sales and bring customers and followers to your business every day. 1. Language: English. Narrator: Susan L. Crawford. Audio sample: http://samples.audible.de/bk/acx0/135056/bk_acx0_135056_sample.mp3. Digital audiobook in aax.
Facebook + SEO: the most powerful Internet marketing tools of the 21st century? If you've ever tried to use search engine optimization but failed to get the web traffic your content deserves, then you know that learning SEO is confusing if not outright daunting. Where to start? Now take Facebook: A colossal entity with over one billion daily users interacting with each other and checking their newsfeed constantly - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook - the most powerful form of social media - to their advantage. Gain an in-depth understanding of: Organic vs. inorganic content Facebook Reach and FB Boost system, promoted posts and native advertising Current EdgeRank developments Structure of a campaign advertising system: affinity, weight, and time decay Facebook Insights - metrics and pages to watch How to master advanced Facebook strategies: FB conversion pixel, FB custom audience pixel, FB retargeting, FB conversion testing and FB conversion lift tests Eight most recent FB advances and the importance of staying current FB profile development, ads manager apps, powerful complementing marketing options Dozens of proven insider FB tips FB marketing algorithms Optimize Google's algorithms - Panda, Hummingbird, Penguin, and Mobilegeddon Utilize Google AdWords, Google Now, and personalized search Create content that attracts both readers and search engines Content marketing strategies to attract visitors from search engines Understand how to generate money-making keywords Optimize Google's algorithms Much, much more! Facebook Marketing + SEO 2016 is your comprehensive, must-have guide on how master the complex labyrinth of Facebook and optimize your internet marketing efforts to yield the greatest res 1. Language: English. Narrator: Jeff Machado, Paul Cartwright, Kevin Gillispie. Audio sample: http://samples.audible.de/bk/acx0/074428/bk_acx0_074428_sample.mp3. Digital audiobook in aax.
Ever wondered how ads work? Have you always wanted to reach new customers and grow your business but haven't figured out how to go about it?Well, you have come to the right place!This book is a complete beginners guide to fully grasping the ways of utilising Pay Per Click advertising to have a wider customer reach and expand your business.It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.The book provides insight on special and relevant ad practises on social media such as retargeting on Facebook and strategic niche based advertising on platforms such as LinkedIn, YouTube, and Instagram.It goes on even further to elaborate on the various principles that govern how search engine optimisation works, the ways to effective SEO development and how to develop and create content with these laid down principles.So what are you to expect?Set up: the ways to set up your adwords budget based on your targets and objectives.Development: how to write very effective ads that are bound to lead to productive conversions.Selection: how to choose the right keywords to fit your campaign based on your ad and how to make them work for you.Further into the book, there's information on how to go about optimising your existing campaigns using real-time data to avoid waste of resources and to assure customer conversions.Also, campaigns are of various forms and types with a lot of advantages and disadvantages as well as their individual strengths and weaknesses.The book provides understanding on the ways to run different campaign types such as video and shopping display, just to mention a few. 1. Language: English. Narrator: Aaron Miller. Audio sample: http://samples.audible.de/bk/acx0/178833/bk_acx0_178833_sample.mp3. Digital audiobook in aax.
Cyber security is here to stay.Do you often wonder how cyber security applies to your everyday life, what’s at risk, and how can you specifically lock down your devices and digital trails to ensure you are now “hacked”?Do you own a business and now becoming aware of how dangerous the cyber threats are to your assets? Would you like to know how to quickly create a cyber security plan for your business, without dealing with any technical jargon?Are you interested in pursuing a career in cyber security? Did you know that the average starting salary of a cyber security professional ranges from $65,000 to $80,000 and jumps to multiple figures in a few years, depending on how far you want to go.Here is an interesting statistic, you are already compromised. Yes, at some point, one of your digital devices or activities has been hacked and your information has been sold. If you knew how bad the threats really are, you would never go online again or you would be very paranoid.And we’re not talking about those ads that suddenly pop up and follow you around everywhere because you were looking at sunglasses for sale on google or Amazon, that’s called retargeting marketing and is totally legal and legitimate.We’re talking about malware that hides deep in your device watching everything you do and type, just as one example among hundredsOur society has become saturated with internet-connected devices and trackers everywhere.From home routers to your mobile phones, most people are easily hacked if targeted. But it gets even deeper than this; technology has advanced now to where most hacks are automated, by software. International hackers have vast networks and computers set up to conduct non-stop scans, pings, and probes for weaknesses in millions of IP addresses and network domains, such as businesses and residential home routers.Check your router log and you’ll see it yourself. Now most devices have firewalls but s 1. Language: English. Narrator: Gary Westphalen. Audio sample: http://samples.audible.de/bk/acx0/168128/bk_acx0_168128_sample.mp3. Digital audiobook in aax.